Jaguar rebrand

[Revs1972]

Whatever it is they end up building , it will sell. In the same way the Lotus Eletre sells. I almost bought one, put the £4k deposit down and everything , but the delay and the wishy washy way Lotus were operating was one of the things that put me off in the end. Couldn’t get a delivery date , and seeing the teething issues people were having didn’t help. Sat and thought about it for a while , and came to the conclusion that it was just a Chinese (Geely) car with a lotus badge on it. I know Lotus had some input into the design and the suspension but if it didn’t have the badge it would sell in the £70-80k range , not £130k.


If the Jag is UK built and is a looker then it will get the customers it needs. Combined with power in the 750-1000 bhp range it will appeal to its target audience ( I would say 35-55 age range)

 

[Ubique]

If the Jag is UK built and is a looker then it will get the customers it needs. Combined with power in the 750-1000 bhp range it will appeal to its target audience ( I would say 35-55 age range)

The advertising isn't aimed at that age range though, maybe they're hoping that 'traditional buyers' will come along for the ride and grow to like the Thunderbirds FAB1 wannabe whilst the current equivalent of the Yuppie will choose to lease one in three year chunks (barely anyone buys new cars anymore, they're mostly financed to 'borrow' for a while) Anyone with 'old money' will probably be hoarding it to pay the tax on their pensions they've worked hard to save for rather than buying something to enjoy their retirement with., maybe Jaguar have realised this and no longer wish to waste money pushing new products to their traditional customer base that the government have pulled their financial security blanket away from?

 

[Blobber]

If I cash in me premium bonds which don't seem to have won anything this month where can I get one of those new jagqueers?

 

[Nomad]

More info for anyone thinking about EVs, it's startling to see how Chinese share of the market has skyrocketed in just a few years ( they have little experience with ICE engines so never became a major global supplier, they are experts in electronics so are now dominating the EV market).

Video is good but no mention of the huge number of cars being pre-registered by dealers to hit their sales targets - what will that stockpile of new unused cars do to the market??

https://twitter.com/x/status/1864944187096936938

Screen grab from the video ( EV car exports from each country)

The video does point out UK is one of the few markets that has no import tarrifs on EVs from China so if you are thinking of buying now is the time and you get a lot more for your money than buyers in other countries do (but beware resale here will be lower)


Info provided for your education only, no taboo topics discussed or implied. Have a nice day

 

[redlig]

On a quiet nightshift we would play with the "build my car" website to see who could spec the highest price car

Somehow the phrase "quiet night shift" seems to sum up the demise of our car industry. I don't think the eastern car or bike builders have quiet night shifts.
60 years ago a close friend was importing cheap one shot camera,s from the far east and discovered a flaw in the moulding . Hops on a plane , spends the evening discussing the problem with the production people and goes to Dinner with senior manager . Has breaky and is in office for 8am. The modified part is waiting for him along with a box of samples to bring back home. Red Robbo would have brought the whole country to a halt if that had been suggested.

 

[Greeves246]

Somehow the phrase "quiet night shift" seems to sum up the demise of our car industry. I don't think the eastern car or bike builders have quiet night shifts.
60 years ago a close friend was importing cheap one shot camera,s from the far east and discovered a flaw in the moulding . Hops on a plane , spends the evening discussing the problem with the production people and goes to Dinner with senior manager . Has breaky and is in office for 8am. The modified part is waiting for him along with a box of samples to bring back home. Red Robbo would have brought the whole country to a halt if that had been suggested.

In 1969 I worked on the PTA line at the Ford plant in Halewood Liverpool for six months, no one appeared to take any pride in what they were doing, sometimes the exact opposite deliberately doing the least possible to make a good product. Now the JLR plant.

 

[Robotstar5]

Somehow the phrase "quiet night shift" seems to sum up the demise of our car industry. I don't think the eastern car or bike builders have quiet night shifts.

JLR were busy when production were running 3 shifts, but when it dropped to 2 shifts post Covid, we had a quieter nightshift, I believe it went back to 3 shifts not long after I left.

 

[redlig]

JLR were busy when production were running 3 shifts, but when it dropped to 2 shifts post Covid, we had a quieter nightshift, I believe it went back to 3 shifts not long after I left.

So basically what you are hinting at is that they had to replace you with another complete shift . That is some output !
A friend and ex workmate left JLR about 2 years ago from a management position and the tales he tells of the quality control made my hair curl all reflected in the permanent position that JLR seems glued to at the bottom of any reliability poll.

 

[Robotstar5]

So basically what you are hinting at is that they had to replace you with another complete shift . That is some output !

I don't quite follow you, when furlough ended not all the workforce could come back due to been high risk (myself included) so they only had enough to man up 2 production shifts. A couple of months later most folks were back, but a lot of folks were now training up on a new facility so they kept our building on 2 shifts, but been on maintenance I did 3 shifts hence the quiet nights once we had carried out our planned maintenance.

 

[redlig]

I don't quite follow you, when furlough ended not all the workforce could come back due to been high risk (myself included) so they only had enough to man up 2 production shifts. A couple of months later most folks were back, but a lot of folks were now training up on a new facility so they kept our building on 2 shifts, but been on maintenance I did 3 shifts hence the quiet nights once we had carried out our planned maintenance.

OH well I can't win them all as some go whoosh over peoples heads.

 

[Farside]

Somehow the phrase "quiet night shift" seems to sum up the demise of our car industry

It was the same in the steel industry 50 years ago. The day and back shifts would put a bit of an effort in so the night shift could doss after doing a token amount.
Overall production was unaffected, but everybody knew the figures would be so much better if everybody was actually pulling their weight.

 

[Robotstar5]

It was the same in the steel industry 50 years ago. The day and back shifts would put a bit of an effort in so the night shift could doss after doing a token amount.
Overall production was unaffected, but everybody knew the figures would be so much better if everybody was actually pulling their weight.

The iron foundry was the same in the 70's, nightshift would have their heads down by midnight and they had a rota for one bloke to get up at 4am to do the light up.

 

[Greeves246]

How Jaguar lost its way long before that controversial advert

What is really happening behind the scenes at the car brand

www.bbc.co.uk

 

[Cobbler]

How Jaguar lost its way long before that controversial advert

What is really happening behind the scenes at the car brand

www.bbc.co.uk

Read that this morning, receiver here we come, I think!

 

[Nomad]

Announcement from Jaguar exec confirms pricing for the new models - I'll not spoil the surprise but

 

[rtcosic]

Given full fat LWB Range Rovers can top £200k. I would have thought £200-300k was more likely. Possibly turn out to be a rerun of the XJ220 saga

 

[Pigeon_Droppings2]

ICE sports car shapes were dictated to a large degree by the need to hide a great big v12 engine. EVs have no such restriction...so why do they look so boxy.

Don't think I'm their target market obviously....unfortunately I work for my money so I tend to be quite picky about how I spend it!

 

[Ian X]

In 1969 I worked on the PTA line at the Ford plant in Halewood Liverpool for six months, no one appeared to take any pride in what they were doing, sometimes the exact opposite deliberately doing the least possible to make a good product. Now the JLR plant.

I have seen the inside of a few car factories in Europe, Ford Genk was the boss for amenities vandalism followed by Vauxhall Ellesmere Port, even Bentley at Crewe gets a mention for vandalism of toilet blocks, vending machines, occasional obvious sabotage of production equipment, none of the others I worked in faired much better. The state of the bogs, the brew areas and the shop floors are a fair indication of how much people like their jobs, and how much their employers like them.

 

[drjim]

I thought the concept looked a bit like what TVR would have done.

 

[Chillitt]

I thought the concept looked a bit like what TVR would have done.

What, gone bankrupt?