finyuk2005
Member
- Messages
- 732
that all sounds like it would absolutely NOT be out of place in regards to a perfume company or something.... but a car brand?!
- Thread starter Danez
- Start date
addjunkie
Forum Supporter
- Messages
- 12,468
- Location
- Northumberland. Reet oot in the sticks
Remember all car buyers are not older men with the start of a beer belly and like to hear a brum brum noise!
keithski122
Member
- Messages
- 1,903
Isn't this the oxford definition of a jag owner?
redlig
Member
- Messages
- 3,657
- Location
- wiltshire uk
Agreed it is only a car but it represents the last dying twitches of a once great brand and an industry that enabled us to hold our heads up in the industry world.
Munkul
Jack of some trades, Master of none
- Messages
- 7,546
- Location
- Cumbria
Very interesting article focusing on the actual marketing strategy and not about the wokeness.
redlig
Member
- Messages
- 3,657
- Location
- wiltshire uk
A classic case of B/S baffling brains.
lchris21
Member
- Messages
- 1,965
- Location
- South Wales
....copy everything , the slogan should be. you be hard pressed to find a non PC/DEI free advertisement for anything these days. Im beginning to think Im quite unique with my conventional and boring run of the mill lifestyle.
Call me old fashioned, but I remember car ads used to be about the car......vorsprung durch technik and all that
As a yoof I marvelled at the VW Golf falling from the sky and the slightly stereotypical "velly relliable" Japanese voice over.
A few years ago, the Audi R8 on the ramp in the advert being taken to the redline..........
Em were the days eh
Now your average car buyer does not exist, they are not buying, just renting a domestic appliance, like ordering a toaster from Argos, as long as the toast is browned to your liking job done. When its broke get a new one..........saving the planet one disposable item at a time
Call me old fashioned, but I remember car ads used to be about the car......vorsprung durch technik and all that
As a yoof I marvelled at the VW Golf falling from the sky and the slightly stereotypical "velly relliable" Japanese voice over.
A few years ago, the Audi R8 on the ramp in the advert being taken to the redline..........
Em were the days eh
Now your average car buyer does not exist, they are not buying, just renting a domestic appliance, like ordering a toaster from Argos, as long as the toast is browned to your liking job done. When its broke get a new one..........saving the planet one disposable item at a time
Danez
Never late in a V8!
- Messages
- 541
- Location
- Lancashire, England
exactly, it's just another subscription these days!....copy everything , the slogan should be. you be hard pressed to find a non PC/DEI free advertisement for anything these days. Im beginning to think Im quite unique with my conventional and boring run of the mill lifestyle.
Call me old fashioned, but I remember car ads used to be about the car......vorsprung durch technik and all that
As a yoof I marvelled at the VW Golf falling from the sky and the slightly stereotypical "velly relliable" Japanese voice over.
A few years ago, the Audi R8 on the ramp in the advert being taken to the redline..........
Em were the days eh
Now your average car buyer does not exist, they are not buying, just renting a domestic appliance, like ordering a toaster from Argos, as long as the toast is browned to your liking job done. When its broke get a new one..........saving the planet one disposable item at a time
Jelly_Sheffield
Time is an illusion. Lunchtime doubly so.
- Messages
- 717
- Location
- Sheffield, UK
There's a lot of buzzwords been flying around the thread about concepts that are never once mentioned in the advert, that feel like just one more continuation of the slow
It reminds me of a quote:
"I've come up with a set of rules that describe our reactions to technologies:
1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
2. Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
3. Anything invented after you're thirty-five is against the natural order of things"
— Douglas Adams, The Salmon of Doubt
Blobber
Member
- Messages
- 2,542
- Location
- lincolnshire
Where can one buy one of those? asking for a friend...Back when car adverts said what they meant:
Jelly_Sheffield
Time is an illusion. Lunchtime doubly so.
- Messages
- 717
- Location
- Sheffield, UK
I'd be careful what you wish for...
Attracting ladies who'll demand you to "beat them off with a ****ty stick" seems like it might be something of a niche interest.
redlig
Member
- Messages
- 3,657
- Location
- wiltshire uk
" you will never sleep again" Just kept awake by the worry of what is going to go wrong next.Back when car adverts said what they meant:
pressbrake1
Forum Supporter
- Messages
- 5,493
- Location
- Essex
Re brand 
The only thing they have to hang onto are the glory days of jaguar, not delete it
No amount of smug rebranding can amend the damage done by poor products.
The only thing they have to hang onto are the glory days of jaguar, not delete it
No amount of smug rebranding can amend the damage done by poor products.
Brad93
Member
- Messages
- 18,379
- Location
- Essex, United Kingdom
I used to work for a comapny called Welding Alloys. Started from a little unit (ex stable or pig shed if I remember correctly) by a very clever guy called Dr. Jan Stekly.
They had a rebrand, took the logo that had been the same since the 70s/80s when the old man ran the place, and done exactly what jaguar have done. Dumbed it down, simplified it, made it ugly.
£1,000,000+ the rebrand cost.
They had a rebrand, took the logo that had been the same since the 70s/80s when the old man ran the place, and done exactly what jaguar have done. Dumbed it down, simplified it, made it ugly.
£1,000,000+ the rebrand cost.
